Driven mixed methods UXR with 14 years across AI systems, B2B, creation platforms, and digital products.

Workato AI Research

Defined decision mechanisms for 0→1 Copilot/Agents: benchmarking rubric + QA prompt simulation + telemetry models (SQL/R). Drove architecture and KPI alignment.

Facebook Reels

Resolved ambiguity in creation vs consumption dynamics; linked behavioral signals to creation propensity; influenced surface strategy and product differentiation.

Apple Human Engineering

Built experimental protocols and standards (psychometrics, longitudinal HF) adopted across product lines; translated human data into engineering constraints

Chase Mobile App

Defined measurement + iteration loop (SUS/benchmarking + usability) to drive a new mobile design language; improved ratings and reduced support burden