Creating meaningful product change through UX research since 2012.
Workato AI Research
Defined research strategy for 0→1 AI initiatives (Workato GO, Agents, Copilot), influencing early product architecture, LLM integration, and go-to-market direction.
Facebook reels
Led foundational research for the Facebook Creation model, enabling strategic differentiation in short-form video and driving adoption of Reels creation features.
Dropbox Sharing
Shaped the 2–3 year roadmap for Dropbox Sharing through generative research on access control, trust, and user-perceived value.
Apple Human factors
Spearheaded human-centered research for AirPods, Apple TV, iPad, and Apple Pay—informing key product design and ergonomics decisions.