There’s no perfect study answer every PM or leadership question. Throughout my career, I’ve deepened my quantitative skillset to bolster answers at scale, while I continue to perfect the art of understanding user motivations and pain points to get the qualitative “why.”

I view mixing methods of research helps meet problems from the macro and the micro: what are users doing broadly, and why might they be doing that. Although this isn’t always the ideal solution, as time and scope dictate, having a seat at the table early often helps solve 50% of the issues; that PMs aren’t asking for validation after a solution has been created, but want to triangulate with research to get ahead of “research as a setback.”

Below are a series of studies I’ve run that showcase how I transform stakeholder questions into product direction and/or validation. I’ve a mix of studies across various industries to showcase: